As a business owner, having the ability to multi-task is a must. Keeping tabs on everything from your finances to ordering supplies (and occasionally finding time to drum up new business) can lead to what I like to call “website neglect”.
Maybe you’ve seen a site suffering from neglect. Or, perhaps your own site has fallen victim. The frantic pace of our society often results in some important things being left unattended to. Please, don’t let your website become one of the statistics.
Show your website (and your customers) that you still care. Here are a few tips for avoiding website neglect:
Make Time for your Website
I know, you’re busy. But scheduling some time to go through your website and gather some updates doesn’t have to be a big deal. Use the calendar feature in Outlook or other similar programs to pencil in a half hour to give your website a once-over.
Entrust an Employee
I’m one of those people who likes to do things myself. Still, maybe you just don’t have the time. In that case, there’s nothing wrong with asking an employee to go through the website and come back with a report. Review their report, make any necessary changes, and get that website up-to-date!
Do you have an e-mail or print newsletter? Consider creating a section of your website to share those articles. If you want to go all-in, creating a blog might do the trick. Whatever it is, make the commitment to create new content at least once a month.
Even if your particular website doesn’t have much to offer in terms of new content, you still should give users a reason to come back once in awhile. You might consider partnering up with a source for news in your industry to disseminate on your site. It might also be as simple as placing your Facebook or Twitter feeds on your home page. Either way, it requires very little effort on your part and helps keep your website looking fresh.
Have you found a way to combat website neglect? Let me know, or leave a comment below.