Lately I’ve been receiving a lot of questions from clients regarding social media (Facebook, Twitter, etc.). They hear about it on the news, and they know that it’s becoming a very popular destination for businesses of all kinds. But more often than not, they’re not quite sure how it can benefit them.
First and foremost, social media is an incredibly easy way to reach your customers. Think about it. So many people of all ages (it’s not just the kids!) use these services on a daily basis. By updating your status on Twitter or Facebook, you’re sure to reach them in a place they already frequent. It’s almost like running into them at the grocery store and casually mentioning a new product or promotion. Except by using social media, you could reach hundreds or thousands of people at one time.
Another great benefit is that updating your customers via social media takes very little time. Twitter, for example, limits your status updates to a measly 140 characters. Sharing your news with the world can literally take 30 seconds.
Virtually every business can reap the benefits of social media. I encourage you check out these services, sign up and place links to your account on your company website (that’s where I come in!).
Here are a few things to keep in mind when using social media:
- Be brief: Don’t bombard people with countless updates. That will only lead customers to stop following you. Even if you only update once or twice a week, it’s a great way to stay in touch.
- Be prepared for feedback: Both Twitter and Facebook allow for two-way communication. You may receive feedback or questions so make sure you’re ready to respond.
- Which to use?: Twitter is great for fast text-based updates. Facebook is more of the full social experience, and allows you to easily post photos, videos and web links. Deciding on which one to use is really more about finding a service that fits your style. There’s no reason why you can’t use both, if you are willing to make the commitment.
- Business only: This is not the forum to discuss that fight you just had with your spouse! Keep your posts business-related and try to make them interesting. You can certainly sign up for your own personal accounts, but just keep in mind who is following you.
Do you have questions about social media? Contact me!